Choice and interactivity are key elements on a brand new online gambling website launched this week by the Gibraltar-based Internet gambling group 888.com.

Branded 888 Casino.com, the site deploys the latest in technology and presentation from Elizabeth the virtual hostess through a wide selection of casino games and genres, bonus offers and 24/7 customer support, all backed by a full range of player services and facilities.

Spokesmen for the company claim that 888 Casino is a new way for players to improve the individual online gaming experience. The virtual hostess is intended to create the right ambience by providing the site with a personality and useful information. After an introduction and a guided tour, visitors can download the casino software, make their choices and start playing.

888.com's Marketing Director, Matt Robinson, says that one of the most essential aspects for a casino player is feeling at home and safe when entering an online casino and 888 Casino aims to provide that. "Personal care for our players has always been a top priority for 888 and we decided to take it one step further with 888 Casino," said Robinson. "I believe they will be pleasantly surprised."

Source:http://www.casinomeister.com/